We May Be Biased, But We’d Say… Of The New Millennium!

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.
Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the [...]

Launch of the I AM KING Website.

What a fantastic project!   It was a bit of a whirlwind, but we made some new friends and are looking forward to the future!
Visit the site!

Sean John – I AM KING

One of our latest projects… but we are too busy at the moment to elaborate.  So, more to come!

Lauren Conrad + mark x MTV

Lauren in ‘The Club’

Lauren in ‘The Date’

ACME on NPR, TAG at Rucker Park and more!

We have tons of interesting updates covering what has been a whirlwind of activity over the last few weeks.

Some beautiful mark spots have been all over mtv for the last two weeks as part of an integration with The Hills.  We will post the videos up here as soon as we get our hands on [...]

American Brandstand: TAG & ACME Featured in New York Times

This is actually the third NY Times piece that has covered TAG Records – which must be a sign that we are on to something to special. This particular article happens to highlight the fact that TAG is just one of a number of brands that are currently jumping into the music space [...]

TAG Records Launch Party – A Huge Success!

Lots of heavy hitting members of THE hip-hop elite came out to help celebrate the launch of TAG Records! Everyone from Nelly and Slim Thug to Nas and Bill Maher hit the party at the soon-to-open  Kress. Blog coverage has been huge, but here are a couple of videos and [...]

TAG Body Spray: Pre-Makeover with Fall Out Boy

Prior to the current re-stage of the TAG brand, TAG hooked up with Fall Out Boy for the release of the video for the mega-hit ‘Thnks fr th Mmrs’. With a quick pre- and post-roll mention and a great product integration, the video currently has well over 32 MILLION views on YouTube – [...]

ACME in Sweden with Hastens

We just returned from Sweden where we met with the team at Hastens, spent time visiting stores, meeting store owners and managers, and even seeing the competition. Aside from being some of the most friendly people I have ever met, Swedish people definitely understand the value of a good night’s sleep. [...]

Living the Life, with Jermaine Dupri (David Caruso Cameo)

I love the current trend of artist talking to fans via YouTube – gritty, iMovie produced YouTube videos. Jermaine Dupri was certainly an early adopter of this new practice and has developed a steady fanbase of regular viewers. His YouTube channel certainly garners enough attention on its own, but throw in [...]