Great Viral Marketing Commentary from Jaffe

I met Joseph Jaffe once a few years back at a P&G brainstorm. As someone who had been working in the P&G digital space for a few years at that point, I found it nice to have a fresh outside perspective from someone like Joseph represented in the meeting. In his article [...]

Social Media, Meet Branded Content

The meeting was in a banquet hall of Palo Alto hotel. It was billed as a meeting of the social media minds, as a few dozen social media experts and their corporate counterparts gathered together to loosely architect the future of social media. It was hard not to sense the irony. On [...]

Quality Content, Low Definition

Back in 1990, there was a trio of remarkable skateboarders – all of them could have claimed to be the best street skaters around – and to this day, nobody would argue. One was the still-relevant skate icon Mark Gonzales, one was Jason Lee (yes, that Jason Lee), and the other was [...]