ACME Nominated for Top Music-Brand Firm by NARIP

The National Association of Record Industry Professionals found it in their heart to include us in their recent ‘Best in the Biz’ survey. We were nominated for Top Music-Brand Firm. We’d like to extend a big, sincere ‘Thank You’ to whoever nominated us, and of course, to anyone that votes for us. [...]

We May Be Biased, But We’d Say… Of The New Millennium!

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.
Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the [...]

ADWEEK Profile: ACME’s David Caruso

Check Profile: David Caruso

Branded Entertainment x Adweek

Excerpt:
Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012″ — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on [...]

American Brandstand: TAG & ACME Featured in New York Times

This is actually the third NY Times piece that has covered TAG Records – which must be a sign that we are on to something to special. This particular article happens to highlight the fact that TAG is just one of a number of brands that are currently jumping into the music space [...]

TAG Records Launch Party – A Huge Success!

Lots of heavy hitting members of THE hip-hop elite came out to help celebrate the launch of TAG Records! Everyone from Nelly and Slim Thug to Nas and Bill Maher hit the party at the soon-to-open  Kress. Blog coverage has been huge, but here are a couple of videos and [...]

Tag Records Discussed at Venice Festival of Media

Ah… the Festival of Media. There is something about ‘Festival of Media‘ that just doesn’t sound right. Perhaps something is lost in translation? Maybe it is a raucous party and I am bummed we missed it? Regardless, TAG Records appears to have been a topic of conversation on at least one [...]

Jermaine Dupri: Today, We Make History…

That’s what Jermaine Dupri said about the Tag Records label that was announced yesterday. It has been picked up in literally hundreds of publications and blogs, and here are a few links to what people are saying…

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And don’t forget about the [...]

ACME featured in Ad Age

Ad Age just published an article featuring David and his views on the business of branded entertainment.
David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions [...]

NY Times: People and Accounts of Note

In the increasingly complex world of branded content – with all of these new distribution channels, formats, etc. – it was our mention in yesterday’s New York Times that reminded us of one of the most basic rules of content… alphabetical order is still very relevant and it pays to have a company name that [...]