ACME Nominated for Top Music-Brand Firm by NARIP

The National Association of Record Industry Professionals found it in their heart to include us in their recent ‘Best in the Biz’ survey. We were nominated for Top Music-Brand Firm. We’d like to extend a big, sincere ‘Thank You’ to whoever nominated us, and of course, to anyone that votes for us. [...]

Adidas Originals House Party

Still doing some homework to see how integrated this one is, but we like so far.
First, the invitation:

Followed by the House Party:

No matter what… It looks like fun.

Social Media – Leveling the Marketing Playing Field

One of the numerous aspects of social media that I find compelling is the way it (the movement and the technology) has brought the more forward-thinking members of the marketing industry together – agencies, brand managers, technology providers, suppliers, competitors, you name it.   Obviously, social media brings all sorts of like-minded people together, regardless of [...]

Music + Brands: The Credibility Question

The Credibility Question. If you are at all dialed in to the music + brand partnership space, you no doubt hear and read about it often, whether in blog posts, blog comments or even in the New York Times. Reporters and bloggers cannot let any commentary about a brand’s foray into music slide [...]

Commentary from Santogold – Indie Music Business ‘Sells Out’

Aside from providing some of the best NYC music in a long, long time, Santi White is definitely an artist that gets it. New York Magazine has a great feature. See some interesting excerpts below.

…and though it’s very possible you might not even know her name, you may be familiar with her [...]