Launch of the I AM KING Website.

What a fantastic project!   It was a bit of a whirlwind, but we made some new friends and are looking forward to the future!
Visit the site!

Social Media – Leveling the Marketing Playing Field

One of the numerous aspects of social media that I find compelling is the way it (the movement and the technology) has brought the more forward-thinking members of the marketing industry together – agencies, brand managers, technology providers, suppliers, competitors, you name it.   Obviously, social media brings all sorts of like-minded people together, regardless of [...]

Dedicated to My First Love: Hip-Hop

“…Told her if she got an image and a gimmick
That she could make money, and she did it …
Now I see her in commercials, she’s universal
She used to only swing it with the inner-city circle
Now she be in the ’burbs lookin’ rock and dressin’ hip
…who I’m talkin bout y’all is hip-hop”
– Common
Loving hip hop, in [...]

Great Viral Marketing Commentary from Jaffe

I met Joseph Jaffe once a few years back at a P&G brainstorm. As someone who had been working in the P&G digital space for a few years at that point, I found it nice to have a fresh outside perspective from someone like Joseph represented in the meeting. In his article [...]

Social Media, Meet Branded Content

The meeting was in a banquet hall of Palo Alto hotel. It was billed as a meeting of the social media minds, as a few dozen social media experts and their corporate counterparts gathered together to loosely architect the future of social media. It was hard not to sense the irony. On [...]