Excerpt:
Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012″ — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on [...]
Filed under: ACME, Coverage | Tagged: ACME, Adweek, branded entertainment | Leave a Comment »
That’s what Jermaine Dupri said about the Tag Records label that was announced yesterday. It has been picked up in literally hundreds of publications and blogs, and here are a few links to what people are saying…
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And don’t forget about the [...]
Filed under: ACME, Celebrity Ventures, Clients, Coverage | Tagged: ACME, hip-hop, IDJ, JD, jermaine dupri, music, record labels | 2 Comments »
In the increasingly complex world of branded content – with all of these new distribution channels, formats, etc. – it was our mention in yesterday’s New York Times that reminded us of one of the most basic rules of content… alphabetical order is still very relevant and it pays to have a company name that [...]
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Adweek covered our launch last week. Personally, I dig this quote from David:
“Our agency is really trying to put some best-in-class practices and thought leadership into the space. We still feel like there is a lack-of-thought leadership in [branded entertainment]”, said Caruso.
Fortunately that made it in our Adweek debut, because it sums up [...]
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Go check it out! Bookmark it. Better yet, add it to your del.icio.us!
Filed under: ACME | Tagged: ACME, branded content, branded entertainment | Leave a Comment »
