Ad Age just published an article featuring David and his views on the business of branded entertainment.
David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions [...]
Filed under: Clients, Coverage | Tagged: Ad Age, avon, branded content, branded entertainment, mark, P & G | Leave a Comment »
