We May Be Biased, But We’d Say… Of The New Millennium!

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.
Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the [...]

ADWEEK Profile: ACME’s David Caruso

Check Profile: David Caruso

Branded Entertainment x Adweek

Excerpt:
Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012″ — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on [...]

ACME + Adweek

Adweek covered our launch last week. Personally, I dig this quote from David:
“Our agency is really trying to put some best-in-class practices and thought leadership into the space. We still feel like there is a lack-of-thought leadership in [branded entertainment]”, said Caruso.
Fortunately that made it in our Adweek debut, because it sums up [...]