Posted on May 27, 2008 by acmecontentco
The meeting was in a banquet hall of Palo Alto hotel. It was billed as a meeting of the social media minds, as a few dozen social media experts and their corporate counterparts gathered together to loosely architect the future of social media. It was hard not to sense the irony. On [...]
Filed under: Content, Social Media | Tagged: branded content, celebrity, non-traditional advertsing, Social Media, social networking | Leave a Comment »
Posted on April 4, 2008 by acmecontentco
Ad Age just published an article featuring David and his views on the business of branded entertainment.
David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions [...]
Filed under: Clients, Coverage | Tagged: Ad Age, avon, branded content, branded entertainment, mark, P & G | Leave a Comment »
Posted on March 13, 2008 by acmecontentco
Go check it out! Bookmark it. Better yet, add it to your del.icio.us!
Filed under: ACME | Tagged: ACME, branded content, branded entertainment | Leave a Comment »
