ADWEEK Profile: ACME’s David Caruso

Check Profile: David Caruso

Branded Entertainment x Adweek

Excerpt:
Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012″ — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on [...]

Music + Brands: The Credibility Question

The Credibility Question. If you are at all dialed in to the music + brand partnership space, you no doubt hear and read about it often, whether in blog posts, blog comments or even in the New York Times. Reporters and bloggers cannot let any commentary about a brand’s foray into music slide [...]

American Brandstand: TAG & ACME Featured in New York Times

This is actually the third NY Times piece that has covered TAG Records – which must be a sign that we are on to something to special. This particular article happens to highlight the fact that TAG is just one of a number of brands that are currently jumping into the music space [...]

ACME featured in Ad Age

Ad Age just published an article featuring David and his views on the business of branded entertainment.
David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions [...]

ACME Site Launched!

Go check it out! Bookmark it. Better yet, add it to your del.icio.us!