Adidas Originals House Party

Still doing some homework to see how integrated this one is, but we like so far.
First, the invitation:

Followed by the House Party:

No matter what… It looks like fun.

Social Media, Meet Branded Content

The meeting was in a banquet hall of Palo Alto hotel. It was billed as a meeting of the social media minds, as a few dozen social media experts and their corporate counterparts gathered together to loosely architect the future of social media. It was hard not to sense the irony. On [...]