Posted on July 21, 2008 by acmecontentco
The Credibility Question. If you are at all dialed in to the music + brand partnership space, you no doubt hear and read about it often, whether in blog posts, blog comments or even in the New York Times. Reporters and bloggers cannot let any commentary about a brand’s foray into music slide [...]
Filed under: Industry | Tagged: branded entertainment, brands and music, converse, credibility, pharrell, the credibility question | 2 Comments »
Posted on July 17, 2008 by acmecontentco
This is actually the third NY Times piece that has covered TAG Records – which must be a sign that we are on to something to special. This particular article happens to highlight the fact that TAG is just one of a number of brands that are currently jumping into the music space [...]
Filed under: ACME, Clients, Coverage | Tagged: bacardi, branded entertainment, brands and music, converse, music, nytimes, red bull, TAG records | Leave a Comment »