The Credibility Question. If you are at all dialed in to the music + brand partnership space, you no doubt hear and read about it often, whether in blog posts, blog comments or even in the New York Times. Reporters and bloggers cannot let any commentary about a brand’s foray into music slide [...]
Filed under: Industry | Tagged: branded entertainment, brands and music, converse, credibility, pharrell, the credibility question | 2 Comments »
Image Source: Corporate Takeover
There is a relatively new niche in the hip-hop blog world focused squarely on tracking the business moves of the hip-hop elite. Instead of covering new tracks or beefs among rappers, these blogs cover endorsement deals, business ventures, and hip-hop’s other forays into the corporate world. The [...]
Filed under: Celebrity Ventures | Tagged: 50 cent, corporate takeover, hip-hop moguls, hip-hop ventures, jay-z, jermaine dupri, pharrell | 2 Comments »
