Social Media – Leveling the Marketing Playing Field

One of the numerous aspects of social media that I find compelling is the way it (the movement and the technology) has brought the more forward-thinking members of the marketing industry together – agencies, brand managers, technology providers, suppliers, competitors, you name it.   Obviously, social media brings all sorts of like-minded people together, regardless of [...]

Great Viral Marketing Commentary from Jaffe

I met Joseph Jaffe once a few years back at a P&G brainstorm. As someone who had been working in the P&G digital space for a few years at that point, I found it nice to have a fresh outside perspective from someone like Joseph represented in the meeting. In his article [...]

Social Media, Meet Branded Content

The meeting was in a banquet hall of Palo Alto hotel. It was billed as a meeting of the social media minds, as a few dozen social media experts and their corporate counterparts gathered together to loosely architect the future of social media. It was hard not to sense the irony. On [...]