ACME Nominated for Top Music-Brand Firm by NARIP

The National Association of Record Industry Professionals found it in their heart to include us in their recent ‘Best in the Biz’ survey. We were nominated for Top Music-Brand Firm. We’d like to extend a big, sincere ‘Thank You’ to whoever nominated us, and of course, to anyone that votes for us. We are honored!

See the survey here.

We May Be Biased, But We’d Say… Of The New Millennium!

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.

Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the music industry continues to evolve into a digital- and media-led business, branding remains a vital way for those who create and produce the music to monetize it.

Here are my top 5 list of newsworthy branded-music initiatives and top 5 track choices for 2008:

1. TAG Records. In April, Procter & Gamble partnered with the record label Island Def Jam Music Group to launch a recording imprint tied to its TAG men’s deodorant and body spray. Jermaine Dupri, the Atlanta-based rapper and music producer, was named president. Brand-alliance guru David Caruso of Acme Branded Content brokered the deal. Hopefully, his music will meet his and (even) consumer expectations. Red Bull, Mountain Dew, Levi’s and others are beginning to take on the role of nouveaux-record labels.

Read the full article here.

First of all… THANKS to AdWeek for thinking of TAG Records. The project is incredibly special to us at ACME so we love seeing the TAG movement receive recognition.

To see if the music meets consumer’s expectations, wait until the new year for the big noise, check Q’s myspace now, or google’em.

The Denver Nuggets really like him. They made his song their official song for the season and play it during player introductions:

Launch of the I AM KING Website.

What a fantastic project!   It was a bit of a whirlwind, but we made some new friends and are looking forward to the future!

Visit the site!

Sean John – I AM KING

One of our latest projects… but we are too busy at the moment to elaborate.  So, more to come!

Adidas Originals House Party

Still doing some homework to see how integrated this one is, but we like so far.

First, the invitation:

Followed by the House Party:

No matter what… It looks like fun.

Social Media – Leveling the Marketing Playing Field

One of the numerous aspects of social media that I find compelling is the way it (the movement and the technology) has brought the more forward-thinking members of the marketing industry together – agencies, brand managers, technology providers, suppliers, competitors, you name it.   Obviously, social media brings all sorts of like-minded people together, regardless of the industry.  The camaraderie you find across a number of more creative industries is fueled by social media-driven connections.  Sure, people may meet at conferences or tradeshows, but lasting connections are forged in social media.  How else are you going to stay in touch these days?

I recently came across an interesting project called The Project 100:

What is The Project 100?

100 authors.  400 words each.  1 Collaborative Book on “Project 100: Marketing in the Social Media Era.

I have been involved in modern digital marketing since its inception, but I have never seen marketers from all walks of life – from behemoths like P&G to the smallest non-profit – rally around something like they do social media.  People certainly rallied around the web back in the day, but this is a more narrow slice of the digital channel that people are seemingly dedicating their working existence to for the sake of marketing.

Marketing people and companies are carving out their niche, and in doing so, are using social media to weave vast networks of other like-minded marketers – regardless of their place in the marketing world.  The guy with the Facebook app is befriending the CMO of the beverage company.  The outspoken blogger is earning the respect of the blogging CPG Marketing Director.  All because of a mutual respect for and belief in the opportunities around social media and some mutual success.  Finally, we have an amazing set of tools for casually and painlessly maintaining these relationships.

Would the CMO typically give the Facebook app developer the time of day if they were forced to rely on phone calls, email and in-person meetings?  No way.  But we happen to have the perfect meshing of mutual interest, admiration, tools, and most importantly, the need to innovate in marketing.

If I am just being naive, just let me be.  I am just going to enjoy.

ADWEEK Profile: ACME’s David Caruso

Check Profile: David Caruso