Posted on January 13, 2009 by acmecontentco
The National Association of Record Industry Professionals found it in their heart to include us in their recent ‘Best in the Biz’ survey. We were nominated for Top Music-Brand Firm. We’d like to extend a big, sincere ‘Thank You’ to whoever nominated us, and of course, to anyone that votes for us. We are honored!
See the survey here.
Filed under: ACME, Coverage, Industry | Tagged: music industry, NARIP, recording industry | Leave a comment »
Posted on January 8, 2009 by acmecontentco
In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.
Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the music industry continues to evolve into a digital- and media-led business, branding remains a vital way for those who create and produce the music to monetize it.
Here are my top 5 list of newsworthy branded-music initiatives and top 5 track choices for 2008:
1. TAG Records. In April, Procter & Gamble partnered with the record label Island Def Jam Music Group to launch a recording imprint tied to its TAG men’s deodorant and body spray. Jermaine Dupri, the Atlanta-based rapper and music producer, was named president. Brand-alliance guru David Caruso of Acme Branded Content brokered the deal. Hopefully, his music will meet his and (even) consumer expectations. Red Bull, Mountain Dew, Levi’s and others are beginning to take on the role of nouveaux-record labels.
Read the full article here.
First of all… THANKS to AdWeek for thinking of TAG Records. The project is incredibly special to us at ACME so we love seeing the TAG movement receive recognition.
To see if the music meets consumer’s expectations, wait until the new year for the big noise, check Q’s myspace now, or google’em.
The Denver Nuggets really like him. They made his song their official song for the season and play it during player introductions:
Filed under: ACME, Clients, Coverage | Tagged: Adweek, branded enertainment, music integrations | Leave a comment »
Posted on November 26, 2008 by acmecontentco
One of our latest projects… but we are too busy at the moment to elaborate. So, more to come!
Filed under: Clients | Tagged: Clients, diddy, I AM KING, sean john | Leave a comment »
Posted on November 25, 2008 by acmecontentco
Still doing some homework to see how integrated this one is, but we like so far.
First, the invitation:
Followed by the House Party:
No matter what… It looks like fun.
Filed under: Industry | Tagged: adidas, celebrity, david beckham, house party, method man, missy elliott, redman, russell simmons, young jeezy | Leave a comment »
Posted on October 25, 2008 by acmecontentco