ACME + Adweek

Adweek covered our launch last week. Personally, I dig this quote from David:

“Our agency is really trying to put some best-in-class practices and thought leadership into the space. We still feel like there is a lack-of-thought leadership in [branded entertainment]”, said Caruso.

Fortunately that made it in our Adweek debut, because it sums up our mission to infuse branded entertainment as a discipline with a much needed dose of sound strategy and strong multi-channel integration – something that is far too often lacking.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: