ACME featured in Ad Age

Ad Age just published an article featuring David and his views on the business of branded entertainment.

David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions for it at the center of marketing plans.

Go read the article: For Caruso, Branded Content Has to Think Small to Get Big

 

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