ACME in Sweden with Hastens

We just returned from Sweden where we met with the team at Hastens, spent time visiting stores, meeting store owners and managers, and even seeing the competition. Aside from being some of the most friendly people I have ever met, Swedish people definitely understand the value of a good night’s sleep. They take sleep and their beds very seriously – which may explain why everyone is so nice!

Absorbing the brand on its home turf only further reinforced our excitement at working with a brand so dedicated to quality and heritage. More to come from Hastens and ACME in the near future.


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