Commentary from Santogold – Indie Music Business ‘Sells Out’

Aside from providing some of the best NYC music in a long, long time, Santi White is definitely an artist that gets it. New York Magazine has a great feature. See some interesting excerpts below.

…and though it’s very possible you might not even know her name, you may be familiar with her work. She’s written tracks for Ashlee Simpson; had her music piped over scenes in Grey’s Anatomy; and done commercials for Bud Light Lime and Converse (that one was with Julian Casablancas of the Strokes). And when she spoke to me, she said she might do a project with Ford (a deal her publicist later said never materialized). It’s the kind of market-savvy, Me-generation career trajectory that would likely make anyone who still frequents record stores recoil in disgust—and White couldn’t care less.

and

“It’s a little weird, but at the same time, let’s say I make a deal with Target—knowing how many people shop at Target? It’s not like I’m writing a song about Target. It’s more like—Target’s onboard to help me sell records? That’s great.”

Definitely crazy hearing that from an indie artist – especially one with as much cred as she has. Momentum has clearly shifted. Check the video below… too cool.

Santogold – L.E.S. Artistes

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