Branded Entertainment x Adweek


Excerpt:

Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012” — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on the sector was about $22 billion. The report suggests double-digit growth through 2012, and notes ad spending will likely surpass $40 billion.

Read the full article – which features input from ACME’s David Caruso – here.

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