ACME Nominated for Top Music-Brand Firm by NARIP

The National Association of Record Industry Professionals found it in their heart to include us in their recent ‘Best in the Biz’ survey. We were nominated for Top Music-Brand Firm. We’d like to extend a big, sincere ‘Thank You’ to whoever nominated us, and of course, to anyone that votes for us. We are honored!

See the survey here.

We May Be Biased, But We’d Say… Of The New Millennium!

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.

Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the music industry continues to evolve into a digital- and media-led business, branding remains a vital way for those who create and produce the music to monetize it.

Here are my top 5 list of newsworthy branded-music initiatives and top 5 track choices for 2008:

1. TAG Records. In April, Procter & Gamble partnered with the record label Island Def Jam Music Group to launch a recording imprint tied to its TAG men’s deodorant and body spray. Jermaine Dupri, the Atlanta-based rapper and music producer, was named president. Brand-alliance guru David Caruso of Acme Branded Content brokered the deal. Hopefully, his music will meet his and (even) consumer expectations. Red Bull, Mountain Dew, Levi’s and others are beginning to take on the role of nouveaux-record labels.

Read the full article here.

First of all… THANKS to AdWeek for thinking of TAG Records. The project is incredibly special to us at ACME so we love seeing the TAG movement receive recognition.

To see if the music meets consumer’s expectations, wait until the new year for the big noise, check Q’s myspace now, or google’em.

The Denver Nuggets really like him. They made his song their official song for the season and play it during player introductions:

ADWEEK Profile: ACME’s David Caruso

Check Profile: David Caruso

Branded Entertainment x Adweek


Excerpt:

Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012” — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on the sector was about $22 billion. The report suggests double-digit growth through 2012, and notes ad spending will likely surpass $40 billion.

Read the full article – which features input from ACME’s David Caruso – here.

American Brandstand: TAG & ACME Featured in New York Times

This is actually the third NY Times piece that has covered TAG Records – which must be a sign that we are on to something to special. This particular article happens to highlight the fact that TAG is just one of a number of brands that are currently jumping into the music space in interesting ways. All of these programs (Bacardi, Red Bull, TAG, and Converse) are getting major buzz upon announcement, but the real test will be how any of them move the sales needle. Now we all watch, unless you are actually part of one of the campaigns – and the work is really just beginning!

Indeed, brands are getting deeper and deeper into the music business, but they are not exactly forcing themselves in. Savvy labels and artists are embracing the right types of branded programs, and if you were around 5-10 years ago, it simply wasn’t the case.

โ€œWhen I started in this business 10 years ago, it was hard to get an artist to stand in front of a sign with a logo on it,โ€ said David Caruso, the co-founder of Acme, the agency that negotiated the deal between Island Def Jam and Tag.

Now artists are actually calling brands. Seems crazy, but I like to think they are getting smart ๐Ÿ™‚

Read the entire article here.

TAG Records Launch Party – A Huge Success!

Lots of heavy hitting members of THE hip-hop elite came out to help celebrate the launch of TAG Records! Everyone from Nelly and Slim Thug to Nas and Bill Maher hit the party at the soon-to-openย  Kress. Blog coverage has been huge, but here are a couple of videos and some pictures that help document the scene:

and from Rap-Up:

Pics from Wire Image here and here.

Tag Records Discussed at Venice Festival of Media

Ah… the Festival of Media. There is something about ‘Festival of Media‘ that just doesn’t sound right. Perhaps something is lost in translation? Maybe it is a raucous party and I am bummed we missed it? Regardless, TAG Records appears to have been a topic of conversation on at least one panel, and it is always refreshing to hear about others that understand the idea.

Citizen Sound provided a recap, since we couldn’t be there ๐Ÿ™‚ Thanks!

Jermaine Dupri: Today, We Make History…

That’s what Jermaine Dupri said about the Tag Records label that was announced yesterday. It has been picked up in literally hundreds of publications and blogs, and here are a few links to what people are saying…


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And don’t forget about the hip-hop blog chatter:


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And of course, the Queen of All Media had to chime in:


Click to read.

Mr. International, Player with a Passport (aka International Coverage):


Click to read.

Check out more at http://www.tagrecords.com/

ACME featured in Ad Age

Ad Age just published an article featuring David and his views on the business of branded entertainment.

David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions for it at the center of marketing plans.

Go read the article: For Caruso, Branded Content Has to Think Small to Get Big

 

NY Times: People and Accounts of Note

In the increasingly complex world of branded content – with all of these new distribution channels, formats, etc. – it was our mention in yesterday’s New York Times that reminded us of one of the most basic rules of content… alphabetical order is still very relevant and it pays to have a company name that starts with an ‘A’. ๐Ÿ™‚

See it here!