ACME Nominated for Top Music-Brand Firm by NARIP

The National Association of Record Industry Professionals found it in their heart to include us in their recent ‘Best in the Biz’ survey. We were nominated for Top Music-Brand Firm. We’d like to extend a big, sincere ‘Thank You’ to whoever nominated us, and of course, to anyone that votes for us. We are honored!

See the survey here.

Advertisements

Adidas Originals House Party

Still doing some homework to see how integrated this one is, but we like so far.

First, the invitation:

Followed by the House Party:

No matter what… It looks like fun.

Social Media – Leveling the Marketing Playing Field

One of the numerous aspects of social media that I find compelling is the way it (the movement and the technology) has brought the more forward-thinking members of the marketing industry together – agencies, brand managers, technology providers, suppliers, competitors, you name it.   Obviously, social media brings all sorts of like-minded people together, regardless of the industry.  The camaraderie you find across a number of more creative industries is fueled by social media-driven connections.  Sure, people may meet at conferences or tradeshows, but lasting connections are forged in social media.  How else are you going to stay in touch these days?

I recently came across an interesting project called The Project 100:

What is The Project 100?

100 authors.  400 words each.  1 Collaborative Book on “Project 100: Marketing in the Social Media Era.

I have been involved in modern digital marketing since its inception, but I have never seen marketers from all walks of life – from behemoths like P&G to the smallest non-profit – rally around something like they do social media.  People certainly rallied around the web back in the day, but this is a more narrow slice of the digital channel that people are seemingly dedicating their working existence to for the sake of marketing.

Marketing people and companies are carving out their niche, and in doing so, are using social media to weave vast networks of other like-minded marketers – regardless of their place in the marketing world.  The guy with the Facebook app is befriending the CMO of the beverage company.  The outspoken blogger is earning the respect of the blogging CPG Marketing Director.  All because of a mutual respect for and belief in the opportunities around social media and some mutual success.  Finally, we have an amazing set of tools for casually and painlessly maintaining these relationships.

Would the CMO typically give the Facebook app developer the time of day if they were forced to rely on phone calls, email and in-person meetings?  No way.  But we happen to have the perfect meshing of mutual interest, admiration, tools, and most importantly, the need to innovate in marketing.

If I am just being naive, just let me be.  I am just going to enjoy.

Music + Brands: The Credibility Question

The Credibility Question. If you are at all dialed in to the music + brand partnership space, you no doubt hear and read about it often, whether in blog posts, blog comments or even in the New York Times. Reporters and bloggers cannot let any commentary about a brand’s foray into music slide without a ‘Yeah, but will it be credible?’, said in a variety of ways, depending on whether you are reading SOHH.com or DisenchantedOldMarketingSnob.com. At this point, we totally expect that. We have heard it from the outset, but always laughed it off. Here is the rationale.

I am convinced that any brand diving head first into millions of dollars worth of investment in the music space (ACME-led or not) would expect credibility to be a given. Brand managers – whether sitting at a label managing the release of the new Nas album or at BILLION dollar consumer packaged good brand – understand the underlying need to be credible, if anything at all. So why would either turn off the credibility filter when they join marketing forces? This is why Converse hires Pharrell. Or why Nike and Absolut hire Kanye. And why P&G forged a partnership with Island Def Jam and Jermaine Dupri. All of these parties are so inherently credible when they do what they do, the credibility conversation rarely comes up at all.

Do you think someone went to Pharrell and said “Hey Pharrell. Make a hot song for Converse. Oh, and uh, make sure it’s credible.”

The biggest irony in The Credibility Question is the fact that the consumers are seemingly the ones questioning credibility the least. These music/brand relationships typically serve to add value to their lives and by all indications, brands are delivering for consumers. The TAG Records Myspace profile received just under 1 million views in 2 months. Multiple artists have created original music for the brand – unsolicited. Aspiring artists have dedicated huge portions of there Myspace profiles to TAG Records, and have loudly expressed their dedication to the brand, simply because the brand is listening to them like no other brand/record label has before.

Converse is giving away a free Pharrell song. It happens to be a great song, and now has a great video. Pharrell grabbed a couple of friends, produced a killer track and groundbreaking video, and it would have never seen the light of day without Converse. Yeah, but is it credible? Stupid question.

The first few seconds seem to be all it takes for a consumer to sniff something out, and if any of these deals were suspect, they would have fell flat right out of the gates. Let the music speak for itself. I firmly believe… “If a 40+ year-old, balding, blogger thinks our youth-focused programs aren’t cool, we are probably doing something right!”

And the biggest question of all… what do the skeptical reporters and bloggers consider credible these days anyways? Apple Bottom jeans? Boots with the fur?

Commentary from Santogold – Indie Music Business ‘Sells Out’

Aside from providing some of the best NYC music in a long, long time, Santi White is definitely an artist that gets it. New York Magazine has a great feature. See some interesting excerpts below.

…and though it’s very possible you might not even know her name, you may be familiar with her work. She’s written tracks for Ashlee Simpson; had her music piped over scenes in Grey’s Anatomy; and done commercials for Bud Light Lime and Converse (that one was with Julian Casablancas of the Strokes). And when she spoke to me, she said she might do a project with Ford (a deal her publicist later said never materialized). It’s the kind of market-savvy, Me-generation career trajectory that would likely make anyone who still frequents record stores recoil in disgust—and White couldn’t care less.

and

“It’s a little weird, but at the same time, let’s say I make a deal with Target—knowing how many people shop at Target? It’s not like I’m writing a song about Target. It’s more like—Target’s onboard to help me sell records? That’s great.”

Definitely crazy hearing that from an indie artist – especially one with as much cred as she has. Momentum has clearly shifted. Check the video below… too cool.

Santogold – L.E.S. Artistes