Launch of the I AM KING Website.

What a fantastic project!   It was a bit of a whirlwind, but we made some new friends and are looking forward to the future!

Visit the site!

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Branded Entertainment x Adweek


Excerpt:

Branded entertainment, in general, is primed for high growth. According to PQ Media’s “Branded Entertainment Marketing Forecast: 2008-2012” — released before the financial crisis hit Wall Street and beyond — the sector is expected to reach 13.9 percent growth this year, with ad expenditures projected at approximately $25 billion. Last year, ad spending on the sector was about $22 billion. The report suggests double-digit growth through 2012, and notes ad spending will likely surpass $40 billion.

Read the full article – which features input from ACME’s David Caruso – here.

Jermaine Dupri: Today, We Make History…

That’s what Jermaine Dupri said about the Tag Records label that was announced yesterday. It has been picked up in literally hundreds of publications and blogs, and here are a few links to what people are saying…


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And don’t forget about the hip-hop blog chatter:


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And of course, the Queen of All Media had to chime in:


Click to read.

Mr. International, Player with a Passport (aka International Coverage):


Click to read.

Check out more at http://www.tagrecords.com/

NY Times: People and Accounts of Note

In the increasingly complex world of branded content – with all of these new distribution channels, formats, etc. – it was our mention in yesterday’s New York Times that reminded us of one of the most basic rules of content… alphabetical order is still very relevant and it pays to have a company name that starts with an ‘A’. 🙂

See it here!

ACME + Adweek

Adweek covered our launch last week. Personally, I dig this quote from David:

“Our agency is really trying to put some best-in-class practices and thought leadership into the space. We still feel like there is a lack-of-thought leadership in [branded entertainment]”, said Caruso.

Fortunately that made it in our Adweek debut, because it sums up our mission to infuse branded entertainment as a discipline with a much needed dose of sound strategy and strong multi-channel integration – something that is far too often lacking.

ACME Site Launched!

Go check it out! Bookmark it. Better yet, add it to your del.icio.us!