Lauren Conrad + mark x MTV

Lauren in ‘The Club’

Lauren in ‘The Date’

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ACME featured in Ad Age

Ad Age just published an article featuring David and his views on the business of branded entertainment.

David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions for it at the center of marketing plans.

Go read the article: For Caruso, Branded Content Has to Think Small to Get Big

 

mark. Sponsors Lauren’s Fashion Show

Congrats to Lauren for the LA Fashion Week debut of her new collection – The Lauren Conrad Collection. mark sponsored the event was their cameras were there to document it from every angle. mark has done a fantastic job of leveraging the Lauren relationship to the fullest. Lauren’s fans go crazy for new and interesting Lauren content online and mark continues to deliver. Go check out the mark.girl site to see just one of the ways mark is maximizing the relationship, without the use of traditional channels.