American Brandstand: TAG & ACME Featured in New York Times

This is actually the third NY Times piece that has covered TAG Records – which must be a sign that we are on to something to special. This particular article happens to highlight the fact that TAG is just one of a number of brands that are currently jumping into the music space in interesting ways. All of these programs (Bacardi, Red Bull, TAG, and Converse) are getting major buzz upon announcement, but the real test will be how any of them move the sales needle. Now we all watch, unless you are actually part of one of the campaigns – and the work is really just beginning!

Indeed, brands are getting deeper and deeper into the music business, but they are not exactly forcing themselves in. Savvy labels and artists are embracing the right types of branded programs, and if you were around 5-10 years ago, it simply wasn’t the case.

โ€œWhen I started in this business 10 years ago, it was hard to get an artist to stand in front of a sign with a logo on it,โ€ said David Caruso, the co-founder of Acme, the agency that negotiated the deal between Island Def Jam and Tag.

Now artists are actually calling brands. Seems crazy, but I like to think they are getting smart ๐Ÿ™‚

Read the entire article here.

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TAG Body Spray: Pre-Makeover with Fall Out Boy

Prior to the current re-stage of the TAG brand, TAG hooked up with Fall Out Boy for the release of the video for the mega-hit ‘Thnks fr th Mmrs’. With a quick pre- and post-roll mention and a great product integration, the video currently has well over 32 MILLION views on YouTube – which has to be one of the most viewed music videos on the site… and it was sponsored by TAG. Crazy!

Universal strangely doesn’t allow their videos to be embedded outside of YouTube, which makes the feat even more impressive.

See the video here.

Jermaine Dupri: Today, We Make History…

That’s what Jermaine Dupri said about the Tag Records label that was announced yesterday. It has been picked up in literally hundreds of publications and blogs, and here are a few links to what people are saying…


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And don’t forget about the hip-hop blog chatter:


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And of course, the Queen of All Media had to chime in:


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Mr. International, Player with a Passport (aka International Coverage):


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Check out more at http://www.tagrecords.com/