ACME + Adweek

Adweek covered our launch last week. Personally, I dig this quote from David:

“Our agency is really trying to put some best-in-class practices and thought leadership into the space. We still feel like there is a lack-of-thought leadership in [branded entertainment]”, said Caruso.

Fortunately that made it in our Adweek debut, because it sums up our mission to infuse branded entertainment as a discipline with a much needed dose of sound strategy and strong multi-channel integration – something that is far too often lacking.