TAG Body Spray: Pre-Makeover with Fall Out Boy

Prior to the current re-stage of the TAG brand, TAG hooked up with Fall Out Boy for the release of the video for the mega-hit ‘Thnks fr th Mmrs’. With a quick pre- and post-roll mention and a great product integration, the video currently has well over 32 MILLION views on YouTube – which has to be one of the most viewed music videos on the site… and it was sponsored by TAG. Crazy!

Universal strangely doesn’t allow their videos to be embedded outside of YouTube, which makes the feat even more impressive.

See the video here.

Living the Life, with Jermaine Dupri (David Caruso Cameo)

I love the current trend of artist talking to fans via YouTube – gritty, iMovie produced YouTube videos. Jermaine Dupri was certainly an early adopter of this new practice and has developed a steady fanbase of regular viewers. His YouTube channel certainly garners enough attention on its own, but throw in a Jay-Z or Mariah or Janet and of course the views grow exponentially. He has even used fans response via YouTube to help steer decisions around new artists, and as expected, to show off some gear.

As President of TAG Records, it is safe to assume we will see some TAG references throughout his Living the Life series. Here is JD at the recent photo shoot for TAG. Note the ACME cameo as well 🙂